5 A Day
5 A Day is any of various national campaigns in countries such as the USA, the United Kingdom and Germany, to encourage the consumption of at least five portions of fruit and vegetables each day, following a recommendation by the World Health Organization that individuals consume "a minimum of 400g of fruit and vegetables per day (excluding potatoes and other starchy tubers)."
Go for 2 & 5 is the equivalent campaign in Australia, in which adults are said to need to eat at least two serves of fruit and five serves of vegetables each day.
In Canada, the Canadian Produce Marketing Association (CPMA), the Heart and Stroke Foundations Health Check Program, and the Canadian Cancer Society have partnered together to create the Fruits and Veggies- Mix it up! campaign, encouraging Canadian families to eat healthier. The campaign focuses on easy ways to eat healthy where ever and whenever you can.
The CPMA is a not-for-profit organization representing over 700 international and Canadian companies which are now responsible for 90% of fresh fruit and vegetable sales in Canada. It is funded through voluntary membership, as well as various services, activities, and sponsorship programs.
The Heart and Stroke Foundation uses a team of registered dietitians that provide expertise when developing healthy eating information, tools, and resources. The Health Check symbol is placed only on foods meeting the nutrient criteria based on the recommendations of Canada’s Food Guide, making it easy for shoppers to choose healthier options at the supermarket.
The French PNNS (Programme national nutrition santé, National nutrition health programme) recommends at least 5 portions of fruit and/or vegetables per day.
The 5 am Tag (5 a Day) program operates in Germany.
5 A Day is also known as 5 + A Day in New Zealand. 5 + A Day was founded in New Zealand in 1994 by non-profit United Fresh New Zealand and became a Charitable Trust in 2007.
The National Health Service explains a "portion" to be: two or more small-sized, one piece of medium-sized or half a piece of large fresh fruit; or two broccoli spears or four heaped tablespoons of cooked kale, spinach, spring greens or green beans; or three heaped tablespoons of cooked vegetables; or three sticks of celery, a 5 cm piece of cucumber, one medium tomato or seven cherry tomatoes; or three or more heaped tablespoons of beans or pulses.
The programme was introduced by the UK Department of Health in the winter of 2002-2003, and received some adverse media attention because of the high and rising costs of fresh fruit and vegetables. After ten years, research suggested that few people were meeting the target.
The campaign has come under criticism from Channel 4 because of government failure to prevent the food industry from claiming that their products constitute part of a five a day despite having added salt, sugar or fat.
In April 2014, a study by University College London concluded that '5 a day' was not enough and that a healthy diet should contain 10 portions of fruit and vegetables.
The 5 a Day program in the United States has become Fruits & Veggies – More Matters.