Ayds

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Ayds

Ayds (pronounced as "aids") is a brand of appetite-suppressant candy which was popular during the mid-20th century. It was produced by the Campana Corporation and later by Jeffrey Martin Inc.

Etymology

The name "Ayds" is derived from the word "aids," as the product was marketed as an aid to dietary weight reduction.

History

Ayds was introduced in the 1930s and gained popularity in the 1970s and 1980s. The product was a type of candy that was marketed as an appetite suppressant. The main active ingredient was originally benzocaine, a local anesthetic intended to numb the senses to reduce the sense of taste, thus reducing appetite. Later versions of the product replaced benzocaine with phenylpropanolamine.

Controversy

The brand faced a significant decline in sales during the 1980s due to the outbreak of the AIDS epidemic, as the name of the product phonetically matched the acronym of the disease. Despite attempts to salvage the brand, including a proposed name change, the product was eventually withdrawn from the market.

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