Betty Crocker

Betty Crocker

Betty Crocker (/ˈbɛti ˈkrɒkər/) is a brand name and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn Crosby Company in 1921 following a contest in the Saturday Evening Post.

Etymology

The name "Betty" was selected because it was viewed as a cheery, all-American name. It was paired with "Crocker" in honor of William Crocker, a Washburn Crosby Company director.

Related Terms

• General Mills: An American multinational manufacturer and marketer of branded consumer foods, which owns the Betty Crocker brand.
• Advertising: A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
• Brand: A name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.
• Fictional Character: An imaginary person represented in a work of fiction.
• Washburn Crosby Company: A milling company that was the predecessor of General Mills and creator of the Betty Crocker persona.

External links

• Medical encyclopedia article on Betty Crocker
• Wikipedia's article - Betty Crocker

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