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Communications strategy

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A statement that describes the situation, audience, behavior change objectives, strategic approach, key message points, channels, management and evalu- ation plans. (O‚ÄôSullivan GA, Yonkler JA, Morgan W, and Merritt, AP. A Field Guide to Designing a Health Communication Strategy. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs; March 2003.) 6  

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