Market share
Market share (/ˈmɑːrkɪt ʃɛər/) is a term used in business and marketing to describe the percentage of a market (in terms of either units sold or revenue) that is controlled by a specific company or product.
Etymology
The term "market share" is a combination of the words "market" and "share". The word "market" comes from the Latin "mercatus", meaning trade or place of trade, while "share" comes from the Old English "scearu", meaning a portion or division.
Definition
Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company to its market and its competitors.
Related Terms
- Market Size: The total number of potential customers or product demand in a certain market.
- Market Growth Rate: The rate at which the size of a market is increasing.
- Market Penetration: The extent to which a product is recognized and bought by customers in a particular market.
- Market Concentration: The distribution of the market share among competitors in the market.
- Market Leadership: The position of a company with the largest market share or highest profitability margin in a market.
See Also
External links
- Medical encyclopedia article on Market share
- Wikipedia's article - Market share
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