Marketing
Marketing
Marketing (/ˈmɑːrkɪtɪŋ/) is the process of promoting, selling, and distributing a product or service. It involves understanding the needs and wants of the target audience, creating a product or service that meets those needs, and communicating the benefits of the product or service to the target audience.
Etymology
The term "marketing" comes from the Old French word marchiet which means "trade, marketplace". It was first used in English in the late 14th century to refer to the process of buying and selling goods or services.
Related Terms
- Advertising: A subset of marketing that involves the creation and sharing of media and content in order to acquire and retain customers.
- Brand: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
- Market Research: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service.
- Sales: The activities associated with selling or the number of goods or services sold in a given targeted time period.
- Public Relations: The practice of managing the spread of information between an individual or an organization and the public.
- Product: An item that is built or produced to satisfy the needs or wants of a certain group of people. The product can be intangible or tangible.
See Also
External links
- Medical encyclopedia article on Marketing
- Wikipedia's article - Marketing
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