Public relations

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Public relations

Public relations (pronunciation: pʌblɪk rɪˈleɪʃənz) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Etymology

The term "public relations" was first used by the US military in the early 20th century, and it was later adopted by businesses and other organizations to describe their efforts to shape public perception.

Definition

Public relations involves managing and shaping the public perception of an individual or organization. It is a strategic communication process that involves the use of various tactics and strategies to create a positive image and build a strong relationship with the public.

Related Terms

  • Communication: The act of conveying information and understanding from one person, group or organization to another.
  • Media Relations: A subset of public relations that focuses on the relationship between the client and the media.
  • Crisis Management: The process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.
  • Reputation Management: The influencing and controlling of an individual's or group's reputation.
  • Corporate Social Responsibility: A type of international private business self-regulation that aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices.

See Also

External links

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