Yum! Brands

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Yum! Brands

Yum! Brands, Inc. (pronounced /jʌm/ brands) is an American multinational fast-food corporation headquartered in Louisville, Kentucky. It is one of the world's largest fast food restaurant companies in terms of system units—with more than 41,000 restaurants around the world in over 125 countries.

Etymology

The name "Yum!" is an onomatopoeic word in English, expressing pleasure at eating, or the anticipation of eating, delicious food. The exclamation mark was added to give the name a sense of excitement and enthusiasm.

History

Yum! Brands was created on May 30, 1997, as Tricon Global Restaurants, Inc. from PepsiCo's fast food division as the parent corporation of KFC, Pizza Hut, and Taco Bell restaurant companies. Tricon Global was spun out in late 1997. Tricon selected Louisville as its headquarters in March 1998.

Brands

Yum! operates the brands Taco Bell, Pizza Hut, and KFC globally. Yum! has also opened several new concepts including WingStreet, in addition to its international operations of Taco Bell, Pizza Hut, and KFC.

Related Terms

  • Fast Food: A type of mass-produced food designed for commercial resale and with a strong priority placed on "speed of service" versus other relevant factors involved in culinary science.
  • Franchise: A system in which entrepreneurs purchase the rights to open and run a business from a larger corporation.
  • Multinational Corporation: A corporate organization that owns or controls the production of goods or services in at least one country other than its home country.

External links

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