Super Size Me

Super Size Me is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock's film follows a 30-day period from February 1 to March 2, 2003 during which he ate only McDonald's food. The film documents this lifestyle's drastic effect on Spurlock's physical and psychological well-being, and explores the fast food industry's corporate influence, including how it encourages poor nutrition for its own profit.

Spurlock ate at McDonald's restaurants three times per day, eating every item on the chain's menu at least once. Spurlock claimed he consumed an average of 20.92 megajoules or 5,000 kcal (the equivalent of 9.26 Big Macs) per day during the experiment. As a result, the then-32-year-old Spurlock gained 24½ lbs. (11.1 kg), a 13% body mass increase, a cholesterol level of 230, and experienced mood swings, sexual dysfunction, and fat accumulation in his liver. It took Spurlock fourteen months to lose the weight gained from his experiment using a vegan diet supervised by his then-girlfriend (now ex-wife), a chef who specializes in gourmet vegan dishes.

The reason  for Spurlock's investigation was the increasing spread of obesity throughout U.S. society, which the Surgeon General has declared "epidemic," and the corresponding lawsuit brought against McDonald's on behalf of two overweight girls, who, it was alleged, became obese as a result of eating McDonald's food [Pelman v. McDonald's Corp., 237 F. Supp. 2d 512]. Spurlock points out that although the lawsuit against McDonald's failed (and subsequently many state legislatures have legislated against product liability actions against producers and distributors of "fast food"), much of the same criticism leveled against the tobacco companies applies to fast food franchises whose product is both physiologically addictive and physically harmful.

The documentary was nominated for an Academy Award for Documentary Feature. A comic book related to the movie has been made with Dark Horse as the publisher containing stories based on numerous cases of fast food health scares.

Content
As the film begins, Spurlock is in physically above average shape according to his personal trainer. He is seen by three physicians (a cardiologist, a gastroenterologist, and a general practitioner), as well as a nutritionist and a personal trainer. All of the health professionals predict the "McDiet" will have unwelcome effects on his body, but none expected anything too drastic, one citing the human body as being "extremely adaptable." Prior to the experiment, Spurlock ate a varied diet but always had vegan evening meals to appease his then-girlfriend, Alexandra, a vegan chef. At the beginning of the experiment, Spurlock, who stood 6 feet 2 inches (188 cm) tall, had a body weight of 185.5 lbs (84 kg).

Experiment
Spurlock has specific rules governing his eating habits:
 * He must fully eat three McDonald's meals per day: breakfast, lunch, and dinner.
 * He must consume every item on the McDonald's menu at least once over the course of the 30 days (he managed this in nine days).
 * He must only ingest items that are offered on the McDonald's menu, including bottled water. All outside consumption of food is prohibited.
 * He must Super Size the meal when offered, but only when offered (i.e., he is not able to Super Size items himself) (Spurlock was offered 9 times; 5 of them were in Texas).
 * He will attempt to walk about as much as a typical U.S citizen, based on a suggested figure of 5,000 standardized distance steps per day, but he did not closely adhere to this, as he walked more while in New York than in Houston.

On February 1, Spurlock starts the month with breakfast near his home in Manhattan, where there is an average of four McDonald's locations (and 66,950 residents, with twice as many commuters) per square mile (2.6 km²). He aims to keep the distances he walks in line with the 5,000 steps (approximately two miles) walked per day by the average American.

Day 2 brings Spurlock's first (of nine) Super Size meal, at the McDonald's on 34th Street and Tenth Avenue, which happens to be a meal made of a Double Quarter Pounder with Cheese, Super Size French fries, and a 42 ounce Coke, which takes 22 minutes to eat. He experiences steadily increasing stomach discomfort during the process, and promptly vomits in the McDonald's parking lot.

After five days Spurlock has gained 9.5 pounds (4.5 kg) (from 185.5 to about 195 pounds). It is not long before he finds himself experiencing depression, and he claims that his bouts of depression, lethargy, and headaches could be relieved by eating a McDonald's meal. His general practitioner describes him as being "addicted". At his second weigh-in, he had gained another 8 pounds (3.5 kg), putting his weight at 203.5 lb (92 kg). By the end of the month he weighs about 210 pounds (95.5 kg), an increase of about 24.5 pounds (about 11 kg). Because he could only eat McDonald's food for a month, Spurlock refused to take any medication at all. At one weigh-in Morgan lost 1 lb. from the previous weigh-in, and a nutritionist hypothesized that he had lost muscle mass, which weighs more than an identical volume of fat. At another weigh-in, a nutritionist said that he gained 17 pounds (8.5 kg) in 12 days.

Spurlock's girlfriend, Alexandra Jamieson, attests to the fact that Spurlock lost much of his energy and sex drive during his experiment. It was not clear at the time whether or not Spurlock would be able to complete the full month of the high-fat, high-carbohydrate diet, and family and friends began to express concern.

On Day 21, Spurlock has heart palpitations. His internist, Dr. Daryl Isaacs, advises him to stop what he is doing immediately to avoid any serious health problems. He compares Spurlock with the protagonist played by Nicolas Cage in the movie Leaving Las Vegas, who intentionally drinks himself to death in a matter of weeks. Despite this warning, Spurlock decides to continue the experiment.

On March 2, Spurlock makes it to day 30 and achieves his goal. In thirty days, he has "Supersized" his meals nine times along the way (five of which were in Texas, four in New York City). His physicians are surprised at the degree of deterioration in Spurlock's health. He notes that he has eaten as many McDonald's meals as most nutritionists say the ordinary person should eat in 8 years (he ate 90 meals, which is close to the number of meals consumed once a month in an 8-year period).

Findings
An end text states that it took Spurlock 5 months to lose 20.1 pounds (9 kg) and another 9 months to lose the last 4.5 pounds (2 kg). His then-girlfriend Alex, now his ex-wife, began supervising his recovery with her "detox diet," which became the basis for her book, The Great American Detox Diet.

The movie ends with a rhetorical question, "Who do you want to see go first, you or them?" This is accompanied by a cartoon tombstone, which reads "Ronald McDonald (1954–2012)", which originally appeared in The Economist in an article addressing the ethics of marketing to children.

A short epilogue was added to the film. Although it showed that the salads can contain even more calories than burgers if the customer adds liberal amounts of cheese and dressing prior to consumption, it also described McDonald's discontinuation of the Super Size option six weeks after the movie's premiere, as well as its recent emphasis on healthier menu items such as salads, and the release of the new adult Happy Meal. McDonald's denied that these changes had anything to do with the film.

Reception
Super Size Me first premiered at the 2004 Sundance Film Festival, where Morgan Spurlock won the Grand Jury Prize for directing the film. The film opened in the U.S. on May 7, 2004, and grossed a total of $11,536,423 worldwide, making it the 18th highest-grossing documentary film of all time. It was nominated for an Academy Award for Best Documentary but lost to the film Born into Brothels. Super Size Me received two thumbs up on At the Movies with Ebert and Roeper. The film overall received positive reviews from other critics, as well as movie-goers, and holds a 93% "Certified Fresh" rating on the film review aggregator Rotten Tomatoes.

Caroline Westbrook for BBC News stated that the hype for the documentary was proper "to a certain extent", because of its serious message, and that, overall, the film's "high comedy factor and over-familiarity of the subject matter render it less powerful than other recent documentaries – but it still makes for enjoyable, thought-provoking viewing."

Criticism and statistical notes
Critics of the film, including McDonald's, argue that the author intentionally consumed an average of 5,000 calories per day and did not exercise, and that the results would have been the same regardless of the source of overeating. One reviewer pointed out "he's telling us something everyone already knows: Fast food is bad for you." Robert Davis of Paste implied the film is an example of "how the ignorance of, or willful distortion of, basic scientific methods is used to manipulate public opinion."

In the comedic documentary reply Fat Head, Tom Naughton "suggests that Spurlock's calorie and fat counts don't add up" and criticizes Spurlock's refusal to publish the Super Size Me food log; The Houston Chronicle reports: "Unlike Spurlock, Naughton has a page on his Web site that lists every item (including nutritional information) he ate during his fast-food month." The film addresses such objections by highlighting that a part of the reason for Spurlock's deteriorating health was not just the high calorie intake but also the high quantity of sugar relative to vitamins and minerals in the McDonald's menu, which is similar in that regard to the nutritional content of the menus of most other U.S. fast-food chains. About 1/3 of Spurlock's calories came from sugar. His nutritionist, Bridget Bennett RD, cited him about his excess intake of sugar from "milkshakes and cokes". It is revealed toward the end of the movie that over the course of the diet, he consumed "over 30 pounds of sugar, and over 12 lbs. of fat from their food."

Soso Whaley, an independent film producer, made a YouTube movie reply titled Me and Mickey D's, in which she also ate all meals at McDonald's, yet lost weight—20 pounds over 60 days; 30 pounds in 90 days. Whaley's results were quite different because of the reduced calorie diet, and inclusion of exercise. Some of Whaley's requirements for her meals were the same as Spurlock's (had to eat everything on the menu over the course of the experiment, etc.); but some were different (she didn't have to clean the plate—Spurlock required himself to do so). Whaley also documented her meals by saving the receipts. Whaley's film has been criticized by Sourcewatch, as before the project began the teaser asked, "Will Eat at McDonald's for 30 Days and Lose Weight?", although the advertising by Spurlock's film said the same thing, but only reversed.

Impact
In the United Kingdom, McDonald's placed a brief ad in the trailers of showings of the film, pointing to the website www.supersizeme-thedebate.co.uk. The ads stated, "See what we disagree with. See what we agree with."

The film was the inspiration for the BBC television series The Supersizers... in which the presenters dine on historical meals and take medical tests to ascertain the impact on their health.

Media and publications

 * Food, Inc.
 * Fast Food Nation
 * Million Calorie March: The Movie
 * The Omnivore's Dilemma