Red Rooster

Red Rooster is an Australian fast food chain which sells roasted chicken and related products.

History
The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer Emporium (later part of Coles Myer) purchased the business in July 1981. In 1992 Red Rooster bought the Big Rooster chain to expand into the eastern states, and renamed the stores "Red Rooster". In May 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited, which owned the competing Chicken Treat fast food chain. there were over 360 Red Rooster stores, in all states and territories of Australia except Tasmania.

In April 2007, Red Rooster and Chicken Treat were sold for A$180 million to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital.

In April 2009, the Red Rooster chain in New Zealand closed its stores.

In 2010, Red Rooster changed company-owned stores to franchises.

In June 2011, Quadrant Capital sold Quick Service Restaurants, which owns the Red Rooster chain, for A$450 million to Archer Capital.

Red Rooster employs over 7,500 people.

Marketing and promotions
Over the years, Red Rooster has utilised various slogans and campaigns but they mainly focus on the name "Red Rooster" or at least the word "Red".

In 2010, Red Rooster ceased advertising kids' meals under an agreement made with The Australian Association of National Advertisers as a matter of social responsibility.

In 2010, Red Rooster was a sponsor of the factory-backed Holden V8 Supercars Series team.

In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.