Plum Baby

Plum Baby was a United Kingdom company producing organic food for babies, based in Taplow.

In August 2014 it was announced that they were to cease trading at the same time of many product recalls. No explanation of the reason why just the statement "Plum Baby UK is now closed and we have ceased trading." posted on the website.

Founded in 2004 by Susie Willis, a former chef at The Savoy Hotel, the brand produces organic baby and toddler food. Products are sold in all the major UK supermarkers including Ocado. Plum is positioned at the premium end of the baby food market and has a 4% share of the baby food sector in the UK, worth £11m. Plum Baby is a member of Organic Farmers and Growers.

History
The Taplow based Plum Baby was founded in 2004 by Susie and Paddy Willis and launched in February 2006, initially in Sainsburys before rolling out to more than 2,500 supermarket stores within 12 months of launch. The brand drove a new level of engagement within the baby food category, providing premium products for the first time. The founders sold to Darwin Private Equity in May 2010 in a deal that valued the company at £10 million.

The company has won a variety of awards including GOLD in Practical Parenting & Pregnancy Best Baby & Toddler Snack 2011/2012, BRONZE in Practical Parenting & Pregnancy Best Baby Food Range 2011/2012. Two Golds and two bronzes by Bizziebaby for Best Baby Food, and Best Baby Food by Junior Design Awards 2012. In January 2013 Plum Baby Ltd was sold to US based Plum organics. Then, in June 2013 Plum organics was acquired by Campbell Soup.

Plum Baby has also been shortlisted for Best Baby Food Range in the 2011 Mother & Baby Awards.

Products
Plum Baby had 38 products ranges including Stage 1 – 3 baby and toddler food, snack ranges and others. All Plum Baby products were described 100% organic.

The wet food was sold in resealable pouches, which contained aluminium, sandwiched between two layers of plastic which eliminated the need for preservatives and meant that the food can be minimally processed. The aluminium never came in direct contact with the food to ensure it’s safe for consumption. Many of the pouches were recalled as the seals on a some lines of baby food failed causing the contents to spoil.

Plum Baby products contained no added sugar, salt or water. No additives, E numbers or GM products. Plum Baby Organics prepared baby food was more nutritious when compared to other brands due to quinoa added for texture.