Camino Magico

Camino Mágico (The Magic Road) is a bilingual supermarket nutrition guide that was created by the Latino Nutrition Coalition. This printed pamphlet details ideas for nutritious foods and healthy shopping choices. The guide is distributed in shopping markets, doctor's offices, and community centers and was created with the goal of increasing awareness surrounding food choices and healthy eating habits. The guide was first launched in Houston, Texas in May 2007.

Target
Camino Mágico is targeted towards the Latin American population, which is often referred to as the fastest growing minority population in the United States. Latinos have also been identified as having the fastest growing weight increase of any sub-group in the U.S. and are twice as likely to get diabetes once overweight.

Contents
The pamphlet contains:
 * Calorie control guide
 * Information on reading food labels
 * Visual images of healthy distributions of food groups
 * Recipes and meal ideas
 * Supermarket map that shows where various foods are found within the store