Physique 57

Physique 57 is a fitness company founded in 2006 and headquartered in New York City. The company operates six exercise studios and retails its own line of fitness DVDs through its website and in retailers including Lululemon Athletica and Norma Kamali.

The company's first book "The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body" was released in 2012. The company has a partnership with One&Only Resorts, where it leads fitness retreats in the Bahamas. In 2010, Physique 57 was named as #377 in Inc. Magazine's list of the 500 fastest growing companies in America.

Locations
There are seven Physique 57 locations. The flagship studio is located in New York City at 24 W 57th Street. The second New York City location is located at 161 Avenue of the Americas and the third location in New York City is at 2109 Broadway on the Upper West Side. The fourth studio is located in Bridgehampton at 264 Butter Lane Barn. The Beverly Hills, CA studio opened in June 2010 and is located at 320 North Cañon Drive. Physique 57 will also be opening a studio in Dubai in the summer of 2013 - a temporary location opened in July 2013 at DUCTAC at the Mall of Emirates due to growing demand while construction continues at the permanent location at Citywalk. The Scarsdale Pop-Up location opened in October 2013 at The Golden Horseshoe Shopping Center at 1142 Wilmot Road.

Approach
Physique 57’s approach to fitness has its root in the Lotte Berk Method. The regimen includes strength training, cardio and a ballet barre for a workout that improves flexibility and endurance while strengthening abdominals and sculpting the muscles. Classes are 57 minutes in length.

History
Physique 57 is a fitness studio, fitness DVD producer and distributor. Launched in 2006, Physique 57 owns and operates six studios — three in New York City, one in Los Angeles, one in the Hamptons and one in Dubai.

Physique 57 co-founder Jennifer Vaughan Maanavi is a dance enthusiast, Columbia MBA and former Wall Street professional. In 2005, upon the sudden closing of The Lotte Berk Method (a fitness studio that offered the eponymous technique created in the 1950s by a former ballet dancer) Jennifer realized that she and other Lotte Berk followers needed a new home. Teaming up with Tanya Becker, one of the foremost instructors of The Lotte Berk Method for over a decade, Physique 57 was born.

Expansion
In February 2006, Physique 57 began at 24 W. 57th Street in New York City, USA.

The Bridgehampton outpost opened in Lotte Berk’s former space at 264 Butter Lane Barn. In the fall of 2007, the Spring Street location in Soho’s historic Butterick building.

In June 2010, Physique 57 Beverly Hills launched its studio just steps from Rodeo Drive, and was honored as Best New Fitness Class by Los Angeles Magazine.

In August 2011, Physique 57 opened its third Manhattan, NY, studio on the Upper West Side, in the famous Ansonia.

In November 2012, Physique 57 raised the barre again by launching an on demand workout program, giving clients around the world the chance to benefit from their signature workouts – anywhere, anytime.

In the summer of 2013, Physique 57 opened its first international studio in Dubai.

In October 2013, Physique 57 opened a Pop-Up studio at The Golden Horseshoe Shopping Center in Scarsdale, NY.

DVDs
For years, Physique 57 has been challenging women and men to work their bodies in new ways using natural body resistance, unique choreography and music. The success of the studios, client results and unsolicited celebrity endorsements helped spread the word that Physique 57 is effective. In June 2009, Physique 57 launched its first DVD Workout Series. In December 2010, building on the success of the award winning and best-selling Volume 1 results, the Physique 57 DVD Workout Series Volume 2 was released.

Partnerships
2010, a banner year capped by the inclusion of Physique 57 as #377 in Inc. Magazine’s list of the 500 fastest growing private companies in America, was marked by growth in all aspects of the company, including partnerships with One and Only Resorts, QVC and Plus One Health Management.

In 2013, Physique 57 partnered with Fox Sports' Erin Andrews to bring a new online workout, Physique's Get Fit Quick featuring Erin Andrews, to their online workout program. Available at Physique57.com/videos

The Physique 57 Solution book
In January 2012, Physique 57 launched its first-ever book, The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body by Co-Founders Tanya Becker and Jennifer Maanavi. The Physique 57 Solution combines the groundbreaking workout with an effective meal plan to create a two-week program for losing up to 10 inches and dropping pounds quickly.