Barberitos



Barberitos is a franchise chain of Mission burrito-inspired restaurants based in Athens, Georgia, U.S.A. As of May 2013, 33 Barberitos restaurants are operating in the southeastern United States. The company name is a portmanteau of Downing Barber, company founder, and burrito, a signature item at Barberitos restaurants. (Barberitos is consistently spelled without a possessive apostrophe.)

The original Barberitos, still in operation, is located in downtown Athens, near the University of Georgia's North Campus. Recently Barberitos began selling franchise opportunities. There are now approximately twenty restaurants in operation in Georgia, and about nine more in North Carolina, South Carolina, Florida, and Tennessee.

Barberitos serves Tex-Mex fare such as burritos, tacos, nachos, and quesadillas. They are perhaps best known for the Skinny, Fatty and Heavy D varieties of their burritos. They offer a variety of vegetarian and vegan entrees (including tofu burritos). They also feature a "Lil' Barbs" menu for children.

Barberitos differentiate themselves from their competitors by offering only fresh food. A few ways they ensure the ingredients are always fresh include no freezers on the premises, fresh produce delivered daily, making their own chips, and never using preservatives or pre-made ingredients.

The company mascot is Pepe, a grinning, anthropomorphic chili pepper wearing dark glasses and clutching a burrito.