Internal link

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Internal Link

An Internal Link (pronunciation: /ɪnˈtɜːr.nəl lɪŋk/) is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination.


The term "Internal Link" is derived from the combination of the English words "internal" and "link". "Internal" (from Latin internus) means "inside" or "within", while "link" (from Old English hlencan meaning "to link or tie") refers to a connection between two things.


Internal links are used in website navigation and are a fundamental part of the user interface. They help users navigate a website, establish information hierarchy for the given website and help spread link equity (ranking power) around websites.

Related Terms

  • Hyperlink: A hyperlink, or simply a link, is a reference to data that the user can follow by clicking or tapping.
  • External Link: An external link is a hyperlink that points at (targets) any domain other than the domain the link exists on (source).
  • Anchor Text: The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink.
  • URL: A Uniform Resource Locator (URL), colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.
  • SEO: Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

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