Mounds (candy bar)

American candy bar

Mounds brand logo

Mounds is a popular candy bar in the United States, known for its distinctive combination of sweetened coconut filling enrobed in a layer of rich, dark chocolate. The candy bar is produced by The Hershey Company, a major player in the confectionery industry.

History

The Mounds candy bar was first introduced in 1920 by the Peter Paul Candy Manufacturing Company. The company was founded by Peter Paul Halajian, who was an Armenian immigrant. Initially, the candy bar was sold as a single piece for five cents. During World War II, the company faced shortages of sugar and coconut, which led to the introduction of the Almond Joy bar as a way to diversify their product line.

In 1978, the Peter Paul Candy Manufacturing Company was acquired by Cadbury, and later, in 1988, Cadbury's U.S. confectionery operations were acquired by The Hershey Company. Under Hershey's ownership, Mounds has continued to be a popular choice among consumers who enjoy the combination of coconut and dark chocolate.

Ingredients and Production

Mounds bars are made with a simple list of ingredients that include sweetened coconut, sugar, corn syrup, and dark chocolate. The production process involves coating the coconut filling with a layer of chocolate, which is then cooled and packaged for distribution.

The dark chocolate used in Mounds is known for its smooth texture and slightly bitter taste, which complements the sweetness of the coconut filling. This combination of flavors and textures is a key factor in the candy bar's enduring popularity.

Marketing and Branding

A broken Mounds candy bar showing the coconut filling

Mounds has been marketed with the slogan "Indescribably Delicious," highlighting the unique taste experience it offers. The candy bar is often compared to its sister product, Almond Joy, which features a similar coconut filling but is covered in milk chocolate and includes almonds.

The branding of Mounds emphasizes its dark chocolate coating, appealing to consumers who prefer a more intense chocolate flavor. The packaging is typically red and white, with the word "Mounds" prominently displayed.

Cultural Impact

Mounds has become a staple in American candy culture, often featured in Halloween candy assortments and holiday gift baskets. Its distinctive flavor profile has inspired various recipes and desserts, including Mounds-inspired cakes and cookies.

The candy bar has also been referenced in popular culture, including television shows and movies, where it is often used to evoke nostalgia or as a symbol of indulgence.

Related pages

• Almond Joy
• The Hershey Company
• Candy bar
• Coconut
• Chocolate