Brainstorming
Brainstorming
Brainstorming (/ˈbreɪnstɔːrmɪŋ/) is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. The term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination.
Etymology
The term "brainstorming" combines "brain" and "storm". It was first used in a book titled "Your Creative Power" in 1948 by Alex Faickney Osborn, an advertising executive. The term was coined to describe a method for problem-solving where members of a group contribute ideas spontaneously.
Process
The process of brainstorming involves the spontaneous contribution of ideas from all members of the group. The key to brainstorming is not to interrupt the thought process. As ideas come to the mind, they are captured and stimulate the development of better ideas. This process is often used in problem solving, but can be used in any situation where creative thinking is required.
Related Terms
- Idea Generation: The process of creating, developing, and communicating ideas which are abstract, concrete, or visual.
- Problem Solving: The process of finding solutions to difficult or complex issues.
- Creativity: The use of imagination or original ideas to create something; inventiveness.
- Group Dynamics: The study of groups, and also a general term for group processes.
- Innovation: The process of translating an idea or invention into a good or service that creates value or for which customers will pay.
See Also
External links
- Medical encyclopedia article on Brainstorming
- Wikipedia's article - Brainstorming
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