Electronic cigarette and e-cigarette liquid marketing

Electronic cigarette

An Electronic cigarette (pronounced /ɪˌlɛktrɒnɪk ˈsɪɡərɪt/), also known as an e-cigarette or e-cig, is a handheld battery-powered vaporizer that simulates smoking by providing some of the behavioral aspects of smoking, including the hand-to-mouth action of smoking, but without burning tobacco. The etymology of the term "electronic cigarette" comes from the combination of "electronic", referring to its digital operation, and "cigarette", referring to its intended use as a smoking device.

Electronic cigarettes use an element known as an atomizer to heat a liquid solution, often referred to as e-cigarette liquid or e-liquid. This liquid, when heated, turns into a vapor which is then inhaled by the user.

E-cigarette liquid

E-cigarette liquid (pronounced /ˈiːˌsɪɡərɪt ˈlɪkwɪd/), also known as e-juice or vape juice, is a solution used in vapor products, especially electronic cigarettes. The main ingredients of e-liquids are usually propylene glycol, glycerin, nicotine, and flavorings. However, there are e-liquids sold without propylene glycol, nicotine, or flavors.

Marketing of Electronic Cigarettes and E-cigarette Liquid

The marketing of electronic cigarettes and e-cigarette liquid has been a controversial topic. Many companies use marketing strategies similar to those used by cigarette companies in the mid-20th century. This includes advertising on television and radio, in print, and on the internet. Some e-cigarette companies also sponsor events or individuals, much like cigarette companies used to do.

The marketing of these products is often aimed at young adults, with flavors like fruit and candy being particularly popular. This has led to concerns about the appeal of e-cigarettes to young people and the potential for them to lead to nicotine addiction.