100plus

100plus

100plus logo

100plus is a popular isotonic sports drink manufactured by Fraser and Neave Limited, a company based in Singapore. It is widely consumed in several countries across Southeast Asia, including Malaysia, Singapore, Thailand, and Brunei. The drink is known for its refreshing taste and its ability to replenish electrolytes lost during physical activities.

History

100plus was first introduced in 1983. The name "100plus" was inspired by the 100th anniversary of Fraser and Neave, the parent company. The drink was developed to cater to the growing demand for sports drinks that could help athletes and active individuals maintain their energy levels and hydration during intense physical activities.

Composition

100plus is formulated with a blend of electrolytes, including sodium and potassium, which are essential for maintaining the body's fluid balance. It also contains carbohydrates in the form of sugars, which provide a quick source of energy. The drink is carbonated, giving it a fizzy texture that many consumers find refreshing.

Variants

Over the years, 100plus has expanded its product line to include several variants to cater to different consumer preferences. These include:

• 100plus Original: The classic version with the original flavor.
• 100plus Lemon Lime: A variant with a citrus twist.
• 100plus Orange: Infused with a hint of orange flavor.
• 100plus Active: A non-carbonated version designed for more intense hydration needs.
• 100plus Zero: A sugar-free version for those who prefer a low-calorie option.

Marketing and Sponsorship

100plus boxes

100plus has been actively involved in sports sponsorships and events across the region. The brand has sponsored various sporting events, including marathons, football tournaments, and other athletic competitions. This involvement has helped solidify its reputation as a leading sports drink in the market.

Popularity

The drink's popularity can be attributed to its effective marketing strategies and its ability to meet the hydration needs of athletes and active individuals. It is commonly found in supermarkets, convenience stores, and sports venues throughout Southeast Asia.

Related pages

• Isotonic drink
• Fraser and Neave
• Sports drink
• Electrolyte