Academic detailing

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Academic Detailing

Academic detailing (pronounced: a-ka-dem-ik de-tail-ing), also known as educational outreach, is a method of healthcare education where trained individuals provide one-on-one educational sessions with clinicians to help them manage patient care more effectively. The term was coined in the 1980s and is derived from the words "academic", referring to its basis in scientific evidence, and "detailing", a term borrowed from the pharmaceutical industry where it refers to one-on-one marketing visits to doctors' offices.

History

The concept of academic detailing was first introduced by Jerry Avorn and colleagues at Harvard Medical School in the 1980s. The aim was to provide an evidence-based alternative to the promotional activities of the pharmaceutical industry, which were often seen as biased or incomplete. The approach was based on the principles of adult learning theory, which emphasizes the importance of interactive learning and practical, problem-solving approaches.

Methodology

In academic detailing, a trained professional, often a pharmacist or nurse, visits a clinician in their practice setting. The detailer provides information on a specific topic, such as a particular disease or drug, using evidence-based materials. The information is tailored to the clinician's needs and practice, and the detailer uses interactive teaching techniques to engage the clinician and reinforce learning.

Effectiveness

Several studies have shown that academic detailing can be effective in changing clinician behavior and improving patient care. It has been used to promote the use of underused therapies, reduce the use of inappropriate or overused treatments, and improve adherence to clinical guidelines.

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