Audi

The Audi logo, featuring four interlinked rings.

Audi AG is a German automobile manufacturer that designs, engineers, produces, markets, and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. The brand is known for its commitment to quality, innovation, and performance.

History

The Audi Forum in Ingolstadt, Germany.

The origins of Audi date back to the early 20th century. The company was founded by August Horch in 1909, after he left the Horch company. The name "Audi" is a Latin translation of "Horch," which means "listen" in German.

Early Years

The Audi Type E, produced in 1923.

Audi's early years were marked by the production of high-quality automobiles. The Audi Type A and Type B were among the first models produced. In 1921, Audi became the first German car manufacturer to produce a left-hand drive vehicle, the Audi Type K.

Auto Union Era

In 1932, Audi merged with Horch, DKW, and Wanderer to form Auto Union AG. This merger was symbolized by the four interlinked rings that make up the Audi logo today. During this period, Auto Union became known for its racing cars and technological innovations.

Post-War Period

After World War II, Auto Union was re-established in West Germany and focused on producing small, economical cars. In 1964, Volkswagen acquired a 50% stake in Auto Union, which led to the revival of the Audi brand.

Modern Era

Audi NSU Auto Union AG in 1969.

In the late 1960s, Audi introduced the Audi 100, which marked the beginning of a new era for the company. The 1980s saw the introduction of the Audi Quattro, a revolutionary all-wheel-drive system that dominated rally racing and established Audi as a leader in automotive technology.

The iconic Audi Quattro, known for its all-wheel-drive system.

Technological Innovations

Audi is renowned for its technological advancements, particularly in the areas of quattro all-wheel drive, turbocharging, and lightweight construction. The company has also been a pioneer in the development of LED lighting and autonomous driving technologies.

Current Models

Audi's current lineup includes a wide range of vehicles, from compact cars to luxury sedans and SUVs. The company continues to expand its offerings with electric and hybrid models, such as the Audi e-tron series.

Related Pages

• Volkswagen Group
• Auto Union
• Horch
• DKW
• Wanderer (car).