Big Heart Pet Brands

One Maritime Plaza, San Francisco

Big Heart Pet Brands was a prominent company in the pet food industry, known for producing a wide range of products for pets, particularly dogs and cats. The company played a significant role in the development and marketing of pet food and snacks, contributing significantly to the understanding of pet nutrition and health. Before its acquisition, Big Heart Pet Brands was recognized as a leader in the pet food sector, offering various brands that became household names among pet owners.

History

Big Heart Pet Brands originated from the pet food division of Del Monte Foods, which was a well-established name in the food production industry. The transition to Big Heart Pet Brands marked a strategic shift, focusing exclusively on pet products. This move was aimed at capitalizing on the growing pet care market and addressing the specific needs of pet owners and their companions more effectively.

In 2014, the company officially changed its name to Big Heart Pet Brands as part of its strategy to emphasize its dedication to pets and their well-being. This rebranding was accompanied by a commitment to innovation in pet nutrition and the expansion of its product lines to include healthier and more varied options for pets.

Product Range

Big Heart Pet Brands offered a diverse array of products, including dry pet food, wet pet food, and snacks. The company was behind several well-known brands, each targeting different segments of the pet food market and catering to the varied tastes and nutritional needs of pets. Some of its most popular brands included:

• Milk-Bone: One of the oldest and most recognized brands of dog treats, known for its biscuit products.
• Meow Mix: A brand of cat food that offered a variety of flavors and textures, catering to the preferences of cats.
• Kibbles 'n Bits: A brand that combined crunchy kibble and soft bits to provide a unique texture experience for dogs.
• 9Lives: A cat food brand that focused on delivering balanced nutrition for cats at different life stages.

Acquisition

In 2015, Big Heart Pet Brands was acquired by The J.M. Smucker Company, a major player in the food industry. This acquisition allowed The J.M. Smucker Company to expand its portfolio into the pet food and snacks sector, leveraging Big Heart Pet Brands' expertise and established market presence. The integration of Big Heart Pet Brands into The J.M. Smucker Company's operations marked a significant milestone in the pet food industry, combining the strengths of both companies to better serve the needs of pets and their owners.

Legacy

The legacy of Big Heart Pet Brands continues through the brands and products that became integral parts of The J.M. Smucker Company's pet food offerings. The company's focus on quality, innovation, and understanding the special bond between pets and people has left a lasting impact on the pet food industry. Big Heart Pet Brands' commitment to pet nutrition and health has helped shape the development of products that support the well-being of pets across the globe.