Burt's Bees

Burt's Bees Hand Salve, Sep 2012

Burts Bees Lip Balm

Burt's Bees Products, Sep 2012

Burt's Bees is an American personal care products company that markets its products internationally. The company's products are distributed globally and are well known for their emphasis on natural ingredients. Burt's Bees' product line includes items for lip care, skin care, baby products, and more, with a focus on environmental sustainability and natural ingredients.

History

The origins of Burt's Bees trace back to the early 1980s in Maine, where the co-founders Roxanne Quimby and Burt Shavitz developed a business selling candles made from beeswax. The enterprise eventually expanded into making lip balm, which became their best-selling product. Over the years, Burt's Bees transitioned from a small, local operation to a widely recognized brand in the natural personal care products market. The company's growth was marked by its commitment to using natural ingredients and environmentally friendly practices.

Products

Burt's Bees offers a wide range of personal care products, including:

• Lip Balm: Known for their original beeswax lip balm, the company has expanded its lip care line to include various flavors and formulations.
• Skin Care: Products include cleansers, moisturizers, and treatments designed with natural ingredients to nourish the skin.
• Baby Products: A line of natural baby products, including shampoo, wash, lotion, and diaper ointment, designed for sensitive skin.
• Body Care: Includes products like body washes, lotions, and hand creams.

Sustainability and Ethical Practices

Burt's Bees is committed to sustainability and ethical practices in its operations and supply chain. The company emphasizes the use of natural ingredients, recyclable packaging, and energy-efficient manufacturing processes. It also supports various environmental initiatives aimed at protecting and sustaining natural resources.

Acquisition

In 2007, Burt's Bees was acquired by Clorox, a multinational manufacturer and marketer of consumer and professional products. Despite concerns that the acquisition might affect the brand's commitment to natural products and sustainability, Burt's Bees has continued to operate with a strong emphasis on its founding principles.

Controversies

Despite its positive image, Burt's Bees has faced controversies, including debates over the definition of "natural" in personal care products and the challenges of maintaining sustainability standards while operating as part of a large multinational corporation.

Conclusion

Burt's Bees remains a prominent name in the natural personal care products industry, with a loyal customer base and a strong commitment to sustainability and natural ingredients. The brand's journey from a small, local operation to a globally recognized name underscores the growing consumer demand for environmentally friendly and natural personal care options.

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