Calippo

Calippo

An Orange Calippo ice pop

Calippo is a popular brand of ice pop manufactured by Unilever under the Wall's brand in the United Kingdom and under various other brand names in different countries. Known for its distinctive cylindrical shape and refreshing flavors, Calippo is a favorite treat during the summer months.

History

The Calippo ice pop was first introduced in the 1980s as part of Unilever's strategy to expand its range of frozen treats. The product quickly gained popularity due to its unique packaging and the convenience of its push-up design, which allows consumers to enjoy the ice pop without the need for a stick.

Design and Packaging

Calippo ice pops are packaged in a long, cylindrical tube made of cardboard, which is both functional and environmentally friendly. The tube is designed to be squeezed from the bottom, pushing the ice pop upwards as it is consumed. This design not only makes it easy to eat but also helps to keep the consumer's hands clean and dry.

Flavors

Calippo is available in a variety of flavors, catering to a wide range of taste preferences. Some of the most popular flavors include:

• Orange
• Lemon
• Lime
• Strawberry
• Cola

In addition to these classic flavors, Calippo occasionally releases limited edition flavors to coincide with special events or seasons.

Production

Calippo ice pops are produced in several factories around the world, ensuring that they are widely available in many countries. The production process involves freezing flavored syrup into the distinctive cylindrical shape, followed by packaging in the iconic cardboard tubes.

Popularity

Calippo has maintained its popularity over the years due to its refreshing taste and convenient design. It is particularly popular among children and young adults, who enjoy the fun and ease of eating the ice pop.

Marketing

The marketing of Calippo often emphasizes its refreshing qualities and the fun of its unique packaging. Advertisements typically feature vibrant colors and energetic music, appealing to a youthful audience.

Related Products

Calippo is part of a larger family of frozen treats offered by Unilever, which includes other popular products such as Magnum and Cornetto. These products are often marketed together, providing consumers with a wide range of options for frozen desserts.

Related Pages

• Wall's (ice cream)
• Unilever
• Ice pop
• Frozen dessert

Calippo Shots, a variant of the traditional Calippo

Variants

In addition to the traditional Calippo ice pop, there are several variants that have been introduced over the years. One such variant is the Calippo Shots, which consists of small, round ice pellets that are consumed directly from a cup. This variant offers a different texture and eating experience while maintaining the refreshing qualities of the original Calippo.

Cultural Impact

Calippo has become a cultural icon in many countries, often associated with summer and outdoor activities. Its presence in popular culture is reinforced by its frequent appearance in advertisements and its sponsorship of various events.

Conclusion

Calippo remains a beloved frozen treat, known for its innovative design and refreshing flavors. Its continued popularity is a testament to its appeal across different age groups and cultures.