Captain Morgan
Captain Morgan
Captain Morgan is a brand of rum produced by the British alcohol conglomerate Diageo. The brand is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan. The rum is known for its distinctive flavor and is often used in cocktails.
History
The Captain Morgan brand was created in 1944 by the Seagram Company. The company purchased a distillery in Jamaica and began producing rum under the Captain Morgan name. The brand quickly gained popularity due to its unique flavor profile and marketing strategy, which included the iconic image of Captain Morgan himself.
In 2001, Diageo acquired the Captain Morgan brand as part of a larger deal with Seagram. Since then, Captain Morgan has become one of the best-selling rums in the world, with a wide range of products available.
Products
Captain Morgan offers a variety of rum products, each with its own distinct flavor and characteristics. Some of the most popular products include:
- Captain Morgan Original Spiced Rum: This is the flagship product of the brand, known for its smooth and spicy flavor. It is often used in cocktails such as the Rum and Coke and the Mojito.
- Captain Morgan White Rum: A light and crisp rum that is ideal for mixing in cocktails.
- Captain Morgan Black Spiced Rum: A darker, more intense version of the original spiced rum, with a rich and bold flavor.
- Captain Morgan Private Stock: A premium rum that is aged longer and has a more refined taste.
Marketing
Captain Morgan is well-known for its marketing campaigns, which often feature the character of Captain Morgan in various adventurous and humorous scenarios. The brand's slogan, "Got a little Captain in you?", encourages consumers to embrace their adventurous side.
The brand also sponsors various events and promotions, including the "Captain Morgan Pose" campaign, where fans are encouraged to strike the iconic pose of Captain Morgan with one leg raised.
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