Dasani

Dasani is a brand of bottled water introduced by The Coca-Cola Company in 1999. It is one of the many brands in the ever-growing bottled water market, competing with other major brands such as Aquafina (produced by PepsiCo), Evian, and Fiji Water. Dasani's water source is typically local municipal tap water, which is then purified through a process known as reverse osmosis before being enhanced with a blend of minerals for taste.

History

Dasani was launched in 1999, after Coca-Cola decided to venture into the bottled water industry, which was experiencing rapid growth at the time. The brand's introduction was part of Coca-Cola's attempt to diversify its product lineup in response to consumers' growing preference for non-carbonated beverages. Since its launch, Dasani has expanded its product line to include flavored water and sparkling water, catering to a broader audience.

Production Process

The production of Dasani water begins with the collection of local municipal water. This water undergoes a purification process that includes reverse osmosis, a technique that removes impurities and contaminants. After purification, the water is enhanced with a specific blend of minerals, including magnesium sulfate, potassium chloride, and salt, to improve taste. This process is designed to ensure that Dasani water has a consistent taste profile, regardless of the source.

Controversies

Dasani has been involved in several controversies, most notably in 2004 in the United Kingdom. The launch of Dasani in the UK was met with public criticism after it was revealed that the source of the water was tap water from Sidcup, a suburb of London. The situation was exacerbated by the discovery of bromate, a potentially harmful chemical, in the water, leading to a recall and the eventual withdrawal of Dasani from the UK market.

Environmental Impact

The environmental impact of bottled water, including Dasani, has been a subject of debate. Critics argue that the production and disposal of plastic bottles contribute significantly to pollution and the depletion of natural resources. In response, The Coca-Cola Company has initiated several measures to reduce its environmental footprint, such as introducing bottles made from recycled materials and investing in water conservation projects.

Products

Dasani offers a range of products, including:

• Dasani Purified Water: The flagship product, available in various sizes.
• Dasani Sparkling: A line of zero-calorie, sparkling water beverages available in multiple flavors.
• Dasani Flavors: Flavored water without added sugars or artificial flavors.

See Also

• Bottled water
• Reverse osmosis
• The Coca-Cola Company
• Environmental impact of bottled water

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