Kewpie (mayonnaise)

Japanese brand of mayonnaise

Kewpie ( ) is a popular brand of mayonnaise originating from Japan. It is known for its rich flavor and creamy texture, which is attributed to its unique recipe that includes rice vinegar and egg yolk as primary ingredients. Kewpie mayonnaise is a staple in Japanese cuisine and has gained international popularity.

History

Toichiro Nakajima, founder of Kewpie

Kewpie mayonnaise was first introduced in 1925 by Toichiro Nakajima, who was inspired by the mayonnaise he encountered during his travels in the United States. Nakajima aimed to create a mayonnaise that would appeal to Japanese tastes, leading to the development of a recipe that used only egg yolks, rather than whole eggs, and rice vinegar instead of distilled vinegar.

The brand name "Kewpie" was inspired by the popular Kewpie doll, which was a symbol of good luck and happiness. The distinctive Kewpie doll logo has become synonymous with the brand.

Ingredients and Flavor

Kewpie mayonnaise is distinct from Western mayonnaise due to its use of egg yolks, which gives it a richer flavor and a deeper yellow color. The inclusion of rice vinegar adds a subtle sweetness and umami flavor, setting it apart from the tangier taste of Western mayonnaise.

The mayonnaise is also known for its smooth, creamy texture, which is achieved through a proprietary blending process. This texture makes it ideal for use in a variety of dishes, from salads to sandwiches and sushi.

Cultural Impact

Kewpie 100 years event in Roppongi Hills

Kewpie mayonnaise has become a cultural icon in Japan, often used in traditional dishes such as okonomiyaki, takoyaki, and sushi. Its popularity has spread beyond Japan, with Kewpie mayonnaise being exported to various countries and used in fusion cuisine.

The brand celebrated its 100th anniversary with events and promotions, highlighting its long-standing presence in the culinary world.

Production and Global Presence

Beijing Kewpie Corporation

Kewpie mayonnaise is produced by the Kewpie Corporation, which has expanded its operations globally. The company has manufacturing facilities in several countries, including the United States, China, and Thailand, to meet the growing demand for its products.

The international appeal of Kewpie mayonnaise is attributed to its unique flavor profile, which complements a wide range of cuisines. It is available in various packaging sizes, catering to both household and commercial use.

Related Pages

• Mayonnaise
• Japanese cuisine
• Condiments