Kibon

Brazilian ice cream brand

Kibon logo

Kibon is a well-known ice cream brand in Brazil, recognized for its wide range of frozen desserts. It is a subsidiary of the multinational company Unilever, which owns several other ice cream brands worldwide. Kibon has become synonymous with ice cream in Brazil, much like Breyers in the United States or Wall's in the United Kingdom.

History

Kibon was founded in 1941 by U.S. entrepreneur Ulysses C. Knapp and his Brazilian partner Luis Dreyfus. The company initially started as a small operation in São Paulo, producing ice cream for local consumption. Over the years, Kibon expanded its operations across Brazil, becoming a household name.

In 1997, Kibon was acquired by Unilever, which helped the brand to further expand its product line and distribution network. Under Unilever's management, Kibon has maintained its position as a market leader in the Brazilian ice cream industry.

Products

Kibon offers a diverse range of ice cream products, including:

• Popsicles: Known locally as "picolés," these are available in various flavors such as chocolate, strawberry, and coconut.
• Ice Cream Bars: Popular options include the "Magnum" and "Cornetto" lines, which are also available internationally.
• Tubs: Kibon produces ice cream tubs in a variety of flavors, including traditional options like vanilla and chocolate, as well as local favorites like "doce de leite" and "açaí."
• Cones: The "Cornetto" cone is a staple in Kibon's product lineup, featuring a crispy cone filled with creamy ice cream and topped with chocolate and nuts.

Marketing and Branding

Kibon's marketing strategy has focused on creating a strong emotional connection with consumers. The brand is known for its catchy jingles and memorable advertising campaigns that emphasize joy and happiness associated with eating ice cream. The iconic Kibon heart logo is instantly recognizable and is a symbol of quality and tradition in Brazil.

Distribution

Kibon products are widely available throughout Brazil, sold in supermarkets, convenience stores, and through street vendors. The brand has an extensive distribution network that ensures its products are accessible to consumers in both urban and rural areas.

Cultural Impact

Kibon has played a significant role in Brazilian culture, often associated with childhood memories and family gatherings. The brand's presence at local events, beaches, and parks has made it an integral part of the Brazilian lifestyle.

Related pages

• Unilever
• Ice cream
• Wall's (ice cream)
• Breyers