Noom

A health and wellness technology company

The logo of Noom

Noom is a health and wellness technology company that offers a mobile application designed to help users achieve their personal health goals, such as weight loss and fitness improvement. The company is known for its focus on behavioral psychology to encourage sustainable lifestyle changes.

History

Noom was founded in 2008 by Saeju Jeong and Artem Petakov. The company initially focused on fitness tracking but later shifted its focus to weight management and behavioral change. Over the years, Noom has expanded its offerings to include programs for stress management, diabetes prevention, and other health-related goals.

Business Model

Noom operates on a subscription-based model, where users pay for access to personalized coaching and content. The app provides users with daily tasks, educational articles, and a food logging feature to track their progress. The company employs a team of health coaches who interact with users to provide support and guidance.

Technology and Features

Noom's platform utilizes artificial intelligence and machine learning to tailor its programs to individual users. The app includes features such as:

• Personalized Coaching: Users are paired with a coach who provides motivation and accountability.
• Food Logging: A comprehensive database allows users to log their meals and track caloric intake.
• Behavioral Insights: The app offers insights into users' eating habits and suggests behavioral changes.
• Community Support: Users can join groups to share experiences and support each other.

Approach to Health

Noom's approach is rooted in cognitive behavioral therapy (CBT), which focuses on changing thought patterns to influence behavior. The app encourages users to set realistic goals and provides tools to help them understand the psychological triggers behind their eating habits.

Impact and Reception

Noom has been praised for its innovative approach to weight loss and health management. The app has been featured in various media outlets and has received positive reviews for its user-friendly interface and effective coaching methods. However, some critics have raised concerns about the cost of the subscription and the reliance on self-reporting for tracking progress.

Related pages

• Weight loss
• Behavioral psychology
• Mobile health applications
• Cognitive behavioral therapy