OPI Products
OPI Products, Inc. is a nail lacquer manufacturer headquartered in North Hollywood, Los Angeles. The company was founded in 1981 by George Schaeffer and Suzi Weiss-Fischmann. OPI is known for its high-quality nail products and innovative colors, which have made it a favorite among professionals and consumers alike.
History
OPI originally started as a dental supply company named Odontorium Products Inc. However, recognizing the potential in the nail care industry, George Schaeffer shifted the company's focus to nail products. Suzi Weiss-Fischmann, often referred to as the "First Lady of Nails," joined the company and played a crucial role in developing OPI's product line and marketing strategies.
Products
OPI offers a wide range of nail care products, including:
- Nail Lacquers
- GelColor
- Nail Treatments
- Nail Tools
- Hand and Foot Care Products
The brand is particularly famous for its nail lacquers, which come in a variety of colors and finishes. Each color is given a unique and often humorous name, contributing to the brand's identity.
Innovations
OPI has been at the forefront of innovation in the nail care industry. The company was one of the first to introduce the concept of "three-free" nail polishes, which are free from formaldehyde, toluene, and dibutyl phthalate (DBP). OPI also offers a line of gel polishes known as GelColor, which provide long-lasting wear and a high-gloss finish.
Marketing and Collaborations
OPI is known for its creative marketing campaigns and collaborations with celebrities, movies, and other brands. Some notable collaborations include collections inspired by:
These collaborations often feature limited-edition colors and unique packaging, making them highly sought after by collectors and fans.
Awards and Recognition
OPI has received numerous awards for its products and contributions to the beauty industry. The brand is frequently featured in top beauty magazines and has won several "Best of Beauty" awards.
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