Paula Begoun

Paula Begoun (born November 14, 1953) is an American author, entrepreneur, and skincare expert, best known for her role as the founder of the skincare and cosmetics company Paula's Choice. Begoun has also gained recognition for her critical reviews of cosmetic products and for advocating for evidence-based skincare.

Early Life and Education

Paula Begoun was born on November 14, 1953, in the United States. Information about her early life and educational background is limited, but her experiences with skin disorders during her adolescence sparked her interest in skincare.

Career

Begoun's career began in the skincare and cosmetics industry in the 1970s. After struggling with acne and eczema and being dissatisfied with the effectiveness of the products available, she started researching skincare ingredients and their effects on the skin.

In 1979, Begoun wrote her first book, "Blue Eyeshadow Should Be Illegal," which offered insights into the cosmetics industry and product recommendations based on their formulations. This book marked the beginning of her career as a consumer advocate in the skincare and cosmetics fields.

Over the years, Begoun wrote several more books, including "Don't Go to the Cosmetics Counter Without Me," a guide that reviews and rates thousands of skincare and makeup products. Her books emphasize the importance of ingredients and evidence-based formulations.

In 1995, leveraging her reputation as a consumer advocate and her extensive knowledge of skincare products, Begoun founded Paula's Choice, a company dedicated to creating effective, research-based skincare products. The brand is known for its transparency regarding ingredients and its commitment to non-irritating and cruelty-free formulations.

Philosophy and Impact

Begoun's approach to skincare emphasizes the use of scientifically backed ingredients and formulations. She is known for her critical, no-nonsense evaluations of beauty products, which have earned her the nickname "The Cosmetics Cop." Her work has influenced the skincare choices of millions of consumers worldwide, encouraging them to make informed decisions based on the composition and efficacy of products.

Publications

Paula Begoun has authored or co-authored over 20 books on beauty and skincare. Some of her most notable works include:

• "Blue Eyeshadow Should Be Illegal"
• "Don't Go to the Cosmetics Counter Without Me"
• "The Beauty Bible"

These publications have been influential in shaping consumer perceptions and expectations regarding cosmetic products.

Personal Life

Details about Paula Begoun's personal life are not widely publicized, maintaining a focus on her professional achievements and contributions to the skincare industry.

See Also

• Skin Care
• Cosmetics
• Consumer Advocacy

   This article is a medical stub. You can help WikiMD by expanding it!