Prego

American brand of pasta sauce

Prego is a popular brand of pasta sauce in the United States, known for its rich flavor and variety of options. It is produced by the Campbell Soup Company, a major American food company. Prego sauces are widely used in home cooking and are available in numerous varieties to suit different tastes and dietary needs.

History

Prego was introduced in 1981 by the Campbell Soup Company as a competitor to other established pasta sauce brands. The brand quickly gained popularity due to its thick texture and robust flavor, which were achieved through a unique blend of ingredients and a proprietary cooking process.

Varieties

Prego offers a wide range of pasta sauces, including traditional marinara, alfredo, and bolognese sauces. The brand also features specialty sauces such as roasted garlic, mushroom, and three cheese. In recent years, Prego has expanded its product line to include organic and gluten-free options, catering to consumers with specific dietary preferences.

Prego brand logo

Sauce of the Year

Each year, Prego introduces a "Sauce of the Year," which highlights a new or innovative flavor. This initiative allows the brand to experiment with different ingredients and respond to changing consumer tastes. The "Sauce of the Year" is often promoted through various marketing campaigns and is available for a limited time.

File:Prego sauce of the year.jpg

Prego sauce of the year

Production

Prego sauces are manufactured in the United States, with a focus on using high-quality ingredients. The production process involves simmering tomatoes, herbs, and spices to create a sauce that is both flavorful and aromatic. The sauces are then packaged and distributed to grocery stores across the country.

Marketing

Prego has employed various marketing strategies over the years, including television commercials, print advertisements, and social media campaigns. The brand often emphasizes the homemade taste and quality of its sauces, appealing to consumers who value convenience without sacrificing flavor.

Related pages

• Campbell Soup Company
• Pasta
• Tomato sauce
• Italian-American cuisine