Risk communication

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Risk Communication

Risk communication (/rɪsk kəˌmjuːnɪˈkeɪʃən/) is a field of study that focuses on the exchange of information about health or environmental risks between experts, policy makers, and the public.

Etymology

The term "risk communication" is derived from the English words "risk", which refers to the potential for loss or harm, and "communication", which refers to the exchange of information.

Definition

Risk communication is a process that involves the exchange of information and opinions among individuals, groups, and institutions. It often involves multiple messages about the nature of risk and other messages, not strictly about risk, that express concerns, opinions, or reactions to risk messages or to legal and institutional arrangements for risk management.

Importance

Risk communication is an important aspect of public health and safety. It helps to inform the public about potential health or environmental risks and how to mitigate them. It also helps to build trust between experts, policy makers, and the public, which is crucial in times of crisis or uncertainty.

Related Terms

  • Risk Assessment: The process of evaluating the potential risks that may be involved in a projected activity or undertaking.
  • Risk Management: The process of identifying, assessing, and controlling threats to an organization's capital and earnings.
  • Crisis Communication: The collection, processing, and dissemination of information required to address a crisis situation.
  • Health Communication: The study and use of communication strategies to inform and influence individual and community decisions that enhance health.

See Also

External links

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