Share a Coke
Share a Coke is a global marketing campaign by Coca-Cola that encourages people to share a bottle of Coke with their friends and loved ones. The campaign was first launched in Australia in 2011 and has since been rolled out in over 80 countries worldwide.
History
The Share a Coke campaign was first launched in Australia in 2011. The idea was to replace the traditional Coca-Cola logo on the bottles with the most popular names in the country. The campaign was a huge success and led to an increase in Coca-Cola's sales in Australia. Following the success in Australia, the campaign was rolled out in other countries including the UK, the US, and China.
Concept
The concept of the Share a Coke campaign is simple. The Coca-Cola company replaces the traditional logo on the bottles with popular names. The idea is to encourage people to find a bottle with their name or the name of a friend or loved one and share it with them. The campaign also includes a website where people can personalize a virtual bottle of Coke and share it on social media.
Impact
The Share a Coke campaign has been a huge success for the Coca-Cola company. It has not only increased sales but also created a lot of buzz on social media. The campaign has also been praised for its innovative approach to personalization and its ability to connect with consumers on a personal level.
Criticism
Despite its success, the Share a Coke campaign has also faced some criticism. Some people have criticized the campaign for promoting unhealthy drinking habits. Others have pointed out that not all names are included in the campaign, which can lead to feelings of exclusion.
See Also
References
- Share a Coke: How the Groundbreaking Campaign Got Its Start 'Down Under'
- Coca-Cola: Share a Coke campaign
- Share a Coke: How the slogan became a social media success
External Links
Share a Coke Name Promotional Coca Cola Bottles
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