Starbucks Reserve

Introduction

Starbucks Reserve is a program by the international coffeehouse chain Starbucks. The program involves the company sourcing small-lot coffees from around the world and making them available in select stores. The Starbucks Reserve program represents a new level of premium coffee offerings in terms of quality and rarity.

History

The Starbucks Reserve program was launched in 2010. The aim was to highlight the company's commitment to coffee quality and sourcing transparency. The program has since grown to include hundreds of coffees from dozens of countries.

Starbucks Reserve Roasteries

Starbucks Reserve Roasteries are flagship locations where Starbucks Reserve coffees are roasted and served. These locations also serve as a venue for coffee education and innovation. The first Starbucks Reserve Roastery opened in Seattle in 2014. Other locations include Shanghai, Milan, New York, Tokyo, and Chicago.

Starbucks Reserve Bars

Starbucks Reserve Bars are specialty coffee bars located within regular Starbucks stores. These bars offer a menu of Starbucks Reserve coffees, brewed using a variety of methods. The first Starbucks Reserve Bar opened in Seattle in 2014.

Starbucks Reserve Coffees

Starbucks Reserve Coffees are small-lot coffees sourced from around the world. These coffees are typically available for a limited time and are offered in select Starbucks stores and online. The selection of Starbucks Reserve Coffees changes throughout the year, reflecting the seasonality of coffee harvesting.

Conclusion

Starbucks Reserve represents a significant step in Starbucks' commitment to coffee quality and innovation. Through the program, the company is able to showcase the diversity of coffee flavors and origins, while also providing a unique coffee experience for customers.

Starbucks_Reserve

Starbucks Reserve logo
Starbucks Reserve Bar at Pender and Granville Street
Starbucks Reserve Roastery interior
Starbucks Reserve Roastery exterior
Palazzo Broggi, now home to Starbucks Reserve Roastery
Starbucks Reserve Roastery Tokyo
Starbucks Reserve

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