Typography of Apple Inc.
Overview of the typography used by Apple Inc.
Typography of Apple Inc.
The typography of Apple Inc. has played a significant role in the company's branding and product design. Over the years, Apple has utilized various typefaces to convey its brand identity, from the early days of the Apple I to the modern era of the iPhone and MacBook.
Early Typography
Apple's first logo, designed by Ronald Wayne, featured a complex illustration with a banner reading "Apple Computer Co." in a serif typeface. This logo was soon replaced by the more iconic rainbow-striped apple logo designed by Rob Janoff.
In the early years, Apple used the Motter Tektura typeface for its wordmark, which was prominently featured in the company's advertising and packaging.
Think Different Campaign
In 1997, Apple launched the "Think Different" campaign, which used the Garamond typeface for its text. This campaign marked a significant shift in Apple's marketing strategy and helped to revitalize the brand.
Myriad and the iPod Era
With the introduction of the iPod in 2001, Apple began using the Myriad typeface for its product branding and advertising. Myriad became closely associated with Apple's sleek and modern design aesthetic.
San Francisco Typeface
In 2015, Apple introduced the San Francisco typeface, designed in-house, as the system font for iOS, macOS, watchOS, and tvOS. San Francisco was created to optimize readability on digital displays and has become a core element of Apple's user interface design.
Notable Typefaces
- Chicago: Designed by Susan Kare, Chicago was used in the original Macintosh interface.
- Espresso: Used in the PowerBook G4 keyboard.
Related Pages
References
Typography of Apple Inc.
Typography of Apple Inc.
Typography of Apple Inc.
Typography of Apple Inc.
Typography of Apple Inc.
Typography of Apple Inc.
Typography of Apple Inc.
Typography of Apple Inc.
Typography of Apple Inc.
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