Viva Backus

Viva Backus

File:Brand Backus Viva Plastic Bottle 500 ml.jpg

Viva Backus 500 ml plastic bottle

Viva Backus is a popular brand of bottled water in Peru, produced by the Backus and Johnston Brewery. Known for its refreshing taste and high-quality standards, Viva Backus has become a staple in Peruvian households and is widely available across the country.

History

The brand was introduced by Backus and Johnston, a company with a long-standing reputation in the beverage industry, primarily known for its beer production. The decision to diversify into bottled water was driven by the growing demand for clean and safe drinking water in Peru. Since its launch, Viva Backus has gained a significant market share and is recognized for its commitment to quality and sustainability.

Production

Viva Backus water is sourced from natural springs located in the Andean region of Peru. The water undergoes a rigorous purification process to ensure it meets the highest standards of purity and taste. The production facilities are equipped with state-of-the-art technology to maintain the quality and safety of the water throughout the bottling process.

Marketing and Distribution

The brand is marketed as a premium bottled water, emphasizing its natural origin and purity. Viva Backus is distributed nationwide, available in various sizes to cater to different consumer needs. The brand's marketing campaigns often highlight its connection to the pristine Andean environment and its role in promoting a healthy lifestyle.

Environmental Initiatives

Viva Backus is committed to environmental sustainability. The company has implemented several initiatives to reduce its carbon footprint, including the use of recyclable materials for its bottles and the promotion of water conservation practices. These efforts are part of a broader strategy by Backus and Johnston to enhance its environmental responsibility.

Popularity and Cultural Impact

Viva Backus has become more than just a bottled water brand; it is a part of the cultural fabric of Peru. Its presence at social events, sporting activities, and daily life underscores its importance in Peruvian society. The brand's association with health and wellness resonates with consumers, contributing to its enduring popularity.

Related Pages

• Backus and Johnston Brewery
• Bottled water
• Peruvian cuisine