Zico (drink)

Coconut water beverage brand

File:Logo for ZICO Beverages.jpg

Logo for ZICO Beverages

Zico is a brand of coconut water that is marketed as a natural beverage with hydrating properties. It is produced by ZICO Beverages, a company that was founded in 2004 by Mark Rampolla. The brand has gained popularity as a healthy alternative to traditional sports drinks and sodas, due to its natural ingredients and electrolyte content.

History

Zico was founded in 2004 by Mark Rampolla, who was inspired by the widespread consumption of coconut water in Central America and Southeast Asia. Rampolla, who had worked in El Salvador, saw an opportunity to introduce coconut water to the United States market as a healthy beverage option. Initially, Zico was sold in Tetra Pak cartons, which helped preserve the natural taste and nutrients of the coconut water.

In 2009, The Coca-Cola Company purchased a minority stake in Zico, which helped expand the brand's distribution and marketing efforts. By 2013, Coca-Cola had acquired a majority stake in the company, further increasing its market presence. However, in 2020, Coca-Cola announced plans to discontinue the Zico brand as part of a broader strategy to streamline its product offerings. In 2021, Mark Rampolla reacquired the brand, aiming to revitalize its presence in the market.

Product Line

Zico offers a variety of coconut water products, including:

• Original Coconut Water: The flagship product, made from 100% coconut water with no added sugars or preservatives.
• Flavored Coconut Water: Variants that include natural flavors such as mango, pineapple, and chocolate.
• Zico Organic: A line of organic coconut water options, certified by the USDA.

Nutritional Information

Coconut water is known for its hydrating properties, as it contains natural electrolytes such as potassium, sodium, and magnesium. Zico coconut water is marketed as a low-calorie beverage, with approximately 45 calories per 8-ounce serving. It is also fat-free and cholesterol-free, making it a popular choice for health-conscious consumers.

Market and Competition

Zico competes in the beverage market with other coconut water brands such as Vita Coco and Harmless Harvest. The brand is positioned as a premium product, emphasizing its natural ingredients and health benefits. The growing demand for natural and organic beverages has contributed to the popularity of coconut water, with Zico being one of the key players in this segment.

Sustainability and Sourcing

Zico sources its coconuts from various regions, including Thailand, Indonesia, and the Philippines. The company emphasizes sustainable farming practices and works with local farmers to ensure fair trade and environmentally friendly production methods. Zico's commitment to sustainability is part of its broader mission to promote health and wellness through natural products.

Related Pages

• Coconut water
• The Coca-Cola Company
• Vita Coco
• Harmless Harvest