Edgar Sia

113Mang Inasal in San Rafael, Bulacan

Edgar "Injap" Sia II is a prominent Filipino entrepreneur and business magnate known for his significant contributions to the Philippines' retail and real estate industries. Born on January 2, 1977, in Iloilo City, Philippines, Sia is best known as the founder of Mang Inasal, a fast-food restaurant chain that specializes in chicken inasal, a popular Filipino dish. His success story is often cited as a model of entrepreneurial spirit and innovation in the face of adversity.

Early Life and Education

Edgar Sia II was born and raised in Iloilo City, where he was exposed to the business world at a young age. His parents owned a grocery store, which provided him with early insights into the dynamics of running a business. Sia pursued a degree in Architecture at the University of San Agustin in Iloilo but decided to drop out to focus on his entrepreneurial ventures.

Career

Mang Inasal

In 2003, at the age of 26, Edgar Sia II founded Mang Inasal in the parking lot of a mall in Iloilo City. The restaurant's unique selling proposition was its grilled chicken inasal served with rice wrapped in banana leaves, a novelty at the time. Mang Inasal quickly became popular due to its affordable meals and the fast service model. The brand's success led to rapid expansion throughout the Philippines. By 2010, Mang Inasal had grown to over 100 outlets nationwide.

In 2010, Sia made headlines when he sold a 70% stake in Mang Inasal to Jollibee Foods Corporation, one of the largest and most successful fast-food chains in the Philippines, for PHP 3 billion (approximately $68 million at the time). This move was seen as a strategic partnership that would help Mang Inasal continue its growth trajectory while benefiting from Jollibee's extensive resources and expertise.

Real Estate and Other Ventures

Following the sale of Mang Inasal, Sia shifted his focus to the real estate sector, founding DoubleDragon Properties Corp. alongside his business partner, Tony Tan Caktiong, who is also the founder of Jollibee Foods Corporation. DoubleDragon aims to become one of the leading property developers in the Philippines, with a focus on developing mixed-use projects that include retail, office, and residential spaces.

Under Sia's leadership, DoubleDragon has embarked on ambitious projects, including the development of CityMall, which aims to be the largest chain of community malls in the Philippines. Sia's vision extends to creating a portfolio of diversified investments that will ensure sustainable growth and innovation in various sectors.

Philanthropy

Edgar Sia II is also known for his philanthropic efforts, focusing on education and community development. He has initiated scholarship programs and supports various charitable organizations aimed at improving the lives of underprivileged Filipinos.

Awards and Recognition

Sia's entrepreneurial success has earned him numerous awards and recognition, including being listed in Forbes Asia's list of notable young entrepreneurs. His story is an inspiration to many aspiring entrepreneurs in the Philippines and around the world.

Personal Life

Edgar Sia II is known to keep his personal life private. He is married and has children. Despite his wealth and success, Sia is known for his humility and down-to-earth personality.

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