Persuasion
Persuasion
Persuasion (/pərˈsweɪʒən/) is a method of communication aimed at influencing the attitudes, beliefs, or behaviors of others. It is a key concept in many disciplines, including psychology, sociology, and marketing.
Etymology
The term "persuasion" comes from the Latin word "persuasio", which means "to convince" or "to persuade". It has been in use in English since the 14th century.
Related Terms
- Rhetoric: The art of effective or persuasive speaking or writing.
- Influence: The capacity to have an effect on someone's character, development, or behavior.
- Propaganda: Information, especially of a biased or misleading nature, used to promote a political cause or point of view.
- Manipulation: The skillful handling, controlling, or using of something or someone.
- Negotiation: Discussion aimed at reaching an agreement.
In Psychology
In psychology, persuasion is often studied in the context of social influence. It involves using logical and emotional arguments to change someone's mind or behavior. There are several theories of persuasion, including the Elaboration Likelihood Model and the Social Judgment Theory.
In Marketing
In marketing, persuasion is used to convince consumers to purchase a product or service. This often involves creating a compelling advertising campaign that appeals to the consumer's needs, desires, and emotions.
In Sociology
In sociology, persuasion is studied as a form of social control and influence. It is often used in the context of mass media and public opinion.
External links
- Medical encyclopedia article on Persuasion
- Wikipedia's article - Persuasion
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