Unox

Dutch food brand

Unox is a well-known food brand in the Netherlands, primarily recognized for its range of meat products and soups. The brand is part of the Unilever group and has a significant presence in Dutch culinary culture.

History

Unox was established in 1937, and since then, it has become synonymous with traditional Dutch food products. The brand's name is derived from a combination of "Unilever" and "Oss," the latter being a city in the Netherlands where the brand's first factory was located. Over the decades, Unox has expanded its product line to include a variety of sausages, soups, and other convenience foods.

Products

Unox offers a wide range of products that are staples in Dutch households. These include:

Sausages

Unox is particularly famous for its smoked sausages, known as "rookworst." These sausages are a traditional component of Dutch cuisine, often served with stamppot, a dish made of mashed potatoes and vegetables.

Soups

The brand also produces a variety of canned soups, which are popular for their convenience and rich flavors. Unox soups are available in several varieties, including pea soup ("erwtensoep"), tomato soup, and chicken soup.

Other Products

In addition to sausages and soups, Unox offers a range of other products such as meatballs, pasta sauces, and snack foods. These products are designed to cater to the busy lifestyles of modern consumers, providing quick and easy meal solutions.

Cultural Significance

Unox products are deeply embedded in Dutch culture. The brand is often associated with traditional Dutch festivities and events. For instance, Unox rookworst is a popular choice during New Year's Day celebrations, and the brand sponsors the annual New Year's Dive ("Nieuwjaarsduik") in Scheveningen, where participants take a plunge into the cold North Sea.

Unox promotional stand at Efteling

Marketing and Sponsorship

Unox has a strong marketing presence in the Netherlands, often using humor and nostalgia in its advertising campaigns. The brand's sponsorship of events like the New Year's Dive helps reinforce its image as a quintessentially Dutch brand.

Related Pages

• Unilever
• Dutch cuisine
• Rookworst
• Stamppot